Marketing isn’t what it used to be. In fact, the world of marketing is evolving so quickly it’s nearly impossible for many internal marketing teams to keep up. What constitutes an “inbound strategy” and how can we harness this incredible power? How do PPC, GA and landing page UI interact? What is a good conversion rate for my products? And what the heck is a “growth hacker”!? There are just too many specialized skills, too many new tools and advanced techniques (and too many acronyms!) for teams who are already overloaded with work and trying to look at the big picture.
This is why so many companies are looking to outsource their marketing to firms who specialize in inbound marketing. This is not meant as an ad for Gigantic Media but the reason many companies turn to us is that we have built a team over several years that is built to handle the kinds of specialized services that are required and weave them together into a seamless inbound strategy. How will starting a blog affect the bottom line? We can tell you. Should you be doing PPC advertising? (Probably yes, but…) We can look at your business and tell you not only if you should be doing it but how much you should allocate for it to work. We have experts in Google Analytics, Adwords, HubSpot, SEO, UI Design, and project managers that understand how to work make these services sing in harmony and deliver results.
It would be asking a tremendous amount from an internal marketing team to have mastered all of these highly specialized skills. Their time is better spent working with an outside firm (like us!) who can deliver the specialized services needed to implement an inbound marketing program. Then the internal team can focus on results provide the kinds of inside knowledge that only they have.
We work with many very smart internal marketing teams who understand and embrace this idea. Instead of trying to do too much, they have brought us in and can now focus on the big picture. We deliver the specialized marketing strategy and implementation and they deliver the leadership and knowledge required for their particular organization.
Unfortunately, there are many marketing firms that can’t actually deliver on their promise of inbound marketing. They may understand one aspect of it – say PPC, SEO or analytics – but they don’t have the understanding of how these elements interact. When the system breaks down they have no idea how to fix because they don’t know what’s not working. Nonetheless, as long as they have a fancy office, preferably in LA or New York, they can charge exorbitant sums and by the time their client realizes they can’t deliver they have moved on to the next company.
It can be challenging to take the leap to outsourcing your marketing but if you can find the right firm, it’s increasingly it’s by far the best option.