Goorin Bros. “Showdown for the Crown”

Goorin Bros.

“Showdown for the Crown”

A Unique Brand with an Amazing Story

After the immensely successful completion of the Goorin Bros. x Breaking Bad campaign, we were excited to be asked to once again provide creative direction on a series of campaigns for venerable San Francisco hatmakers Goorin Bros. In our first meeting, Ben Goorin, a fourth generation hatmaker, mentioned that it was the initial copy in our pitch, written by Gigantic Media President Sidney Lindner, that he really responded to.

We talked through these ideas. About American workers and what it meant to have style and substance. Together, we dreamt up the concept of a Prohibition-era boxing match complete with a group of characters that would be featured on the web and in a short film. These characters needed to be larger-than-life. This was the kind of project that could truly be driven by sheer imagination. We love projects like that!





Once the treatment was created, we wrote detailed character sketches. We then translated this material into a poster, film script, photo assets and web copy. Over the course of several weeks we were able to take the seed of an idea and flesh it out into a concept that we were then able to execute on. Working with Goorin Bros. is always a pleasure. Ben Goorin’s dedication to quality and his unique vision make them a brand that truly stands out from the rest. Getting to be a part of that vision is something that, at the end of the day, drives what we do and what we’re about at Gigantic Media.