Working With Gigantic Media
Introduction & Information Gathering
No matter the project - from website design and dev to a complete RevOps rethink, we start by getting to know your team and your business. Understanding your organization's unique culture and goals are a critical part of the process. We can then begin gathering all the necessary information to craft a strategy that will deliver the specific, measurable results we've agreed on. Often, a client engagement starts with a single project. Once we're able to show results with this initial project, many clients then want to widen the scope of the engagement to look at other projects and/or bringing us in a their complete, plug-and-play, outsourced marketing partner. We provide everything an internal marketing department would seek to provide at a fraction of the cost and often with much better results.
Define Goals
With our teams in sync and having gathered all pertinent information, it's critical that we clearly define the goals for the engagement. This piece of the puzzle is unique to each project. For a rebrand the goal may simply be to position the company in a new way or to change market perceptions with a new look/feel. For many other types of engagement - from strategy alignment to RevOps - we'll work with your team to define clear goals and milestones, along with the KPIs to measure success.
Establish KPIs & Define Success
The old Peter Drucker adage that "if you can't measure it, you can't improve it" certainly holds true in our experience. If we're seeking to make a change, and every engagement is seeking to change something, how will we know if we've succeeded? Only through a clear set of Key Performance Indicators (KPIs) that provide a framework for measuring success can we understand if what we are doing is working - or not - sometimes it's just as important to understand what isn't working in order to change things up.
Define Deliverables
With our goals defined, we will provide a clear set of deliverables - the tangible assets, strategies, systems, processes,, etc. that are the quanta of any marketing initiative. Deliverables might be as simple as a set of wireframes or an entirely new sales/marketing funnel, the completion of a new dashboard or the delivery of a strategy outline. Whatever the project, it's important to understand the discreet elements that constitute the day-in day-out work that is being accomplished.
Project Management
In order for a team to work together effectively towards a common goal - which is essentially what a project is - there must be structure. This structure, overseen by one of our talented Project Managers, provides the backbone to which the various project elements are attached. Meeting cadence, milestones, task management, all of these elements (and many more, of course) contribute to the success of a project or ongoing marketing engagement.
Succeed & Repeat
Are there other goals that marketing can help with? We help our clients understand what the next steps might look like and we often end up working with them on a long-term basis to provide continual improvement and the ability to react to changing market conditions.