Marketing Services

Digital Marketing Services

The term “digital marketing” covers an array of services. These can be divided into a few essential categories that can work independently or, for best results, in conjunction: Website Design & Development, Content Marketing, Social Media, PPC Advertising, Search Engine Optimization (SEO), E-mail Marketing, Analytics, Marketing Automation and Marketing Systems Integration. What follows is a brief outline of our process regarding each of these areas.

Content Marketing

Content marketing is the process of attracting customers by providing them with valuable content. It sounds simple, but we could devote several pages to this area alone. It requires the interaction of writers, SEOs, Content Specialists, Analytics Experts and more. We work with your organization to find the right voice, topics and strategy. We define specific goals, a content team, and an editorial timeline. We also help your organization find its unique voice. By creating high-quality content - whether that is blog posts, videos, infographics, etc. - on a consistent basis, we help to position your organization as a thought-leader.

Search Engine Optimization (SEO)

This is one of the least understood and most abused areas in the digital marketing world. SEO has evolved from the days when simply stuffing a bunch of keywords onto a page helped you get ranked to a point where artificial intelligence is used to deliver relevant links based on a highly-sophisticated algorithm. There are on-page and off-page elements to SEO. We specialize in on-page SEO. This is the process by which we make sure that your content is displayed in a way that allows Google et al. (but mostly just Google) to consider specific pages relevant for specific searches. This is an area of misunderstanding. Not every page is optimized for every keyword. Specific content needs to be created based on keyword research that is unique to your organization's goals. Again, many pages could be and have been devoted to explaining SEO but suffice to say that we are SEO experts and will walk you through the process from keyword research to content creation, from "alt tags" to "featured snippets". If you aren't familiar with those terms don't worry, we've got you covered.

E-mail Marketing

Email marketing is an easy win that many companies simply overlook. Studies show the continued effectiveness of email marketing (see https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/). Most companies have some kind of email list - enough to provide a starting point. We help you leverage existing technology, build your list, craft effective messages, measure the results and repeat. There is an art and a science to this and we've spent years studying both in order to deliver results.

Analytics

Analytics is essentially the measurement of digital interaction - in this case specifically interaction with your organization or brand. This is another area that has evolved hugely over the last several years. Marketing used to be a "black box" - the old adage "Half the money I spend on marketing is wasted; the trouble is I don't know which half" really did apply. These days, marketing is highly measurable. We help you implement a clear analytics strategy and leverage the latest tools to create timely, actionable reports. How else are we going to show you the amazing results we're getting?

Automation & Integration

This is an emerging area that involves creating efficiencies through the interaction and automation of various marketing platforms and systems. We help your website talk to your call-center and CRM. We help you automate email sends and social updates. There are some great "synergies" (can we bring that word back?) to be found in the integration of these systems.

We look forward to working with you!

Please do not hesitate to reach out. We love hearing about new projects and we’re happy to point you in the right direction whether you work with us or not.