Revolutionary Design for a Revolutionary Brand

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Background

Solving the "Black Box" of Home Assets

Source7 is a true innovator in the AI-driven asset intelligence space, providing API-based data for home appliances and major mechanical systems. Their technology is revolutionary and their data is unparalleled. While Source7 is capable of identifying, cataloging, and predicting the lifecycle of millions of appliances, their brand presence didn't match this level of sophistication.

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The Challenge

Source7 approached Gigantic Media with a specific challenge: their messaging was overly technical, and their visual identity felt static. They needed to bridge the gap between "complex backend API" and "indispensable business intelligence tool" for insurance providers, home warranty companies, and property managers.

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The Strategy

Gigantic Media executed a multi-phase digital transformation designed to align Source7’s visual authority with its technical superiority.

1. Digital Architecture & Web Modernization

We moved beyond a simple aesthetic update. Gigantic developed a streamlined, high-performance digital hub optimized for lead generation.

• UX/UI Overhaul: Implemented a world-class, "mobile-first" responsive design that emphasized speed and intuitive navigation.
• Technical SEO: Built a foundation that ensured Source7 ranked for high-intent keywords in the AI and PropTech sectors.

2. Narrative Refinement & Client Messaging

Technical jargon often creates friction. Gigantic refined Source7’s core value proposition, shifting the focus from how the API works to what it unlocks for the client:

• Targeting High-Value Audiences: Tailored messaging specifically for C-suite decision-makers in the insurance and real estate sectors.
• Unified Voice: Developed a brand guidebook to ensure consistency across all touchpoints, from whitepapers to LinkedIn posts.

3. Multichannel Visibility & Authority Building

To drive awareness, we launched an integrated outreach strategy:

• Social Media Amplification: Executed a social campaign focused on LinkedIn, utilizing high-fidelity motion graphics and data-driven content to engage industry thought leaders.
• Strategic PR Management: Gigantic authored and managed a series of press releases that secured placement in key industry publications. This wasn't just "news"—it was a calculated effort to position Source7 as the definitive leader in household data intelligence.
• Pitch Perfect: Gigantic Media developed a series of pitch and sales decks for both investors and customers that was able to convey the revolutionary impact Source7 could provide across key verticals.

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