Marketing That Performs
October 8, 2023

Email Marketing Best Practices

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Sean Robbins
Technical Marketing Lead

Why Email Marketing Matters

Email marketing remains one of the most effective ways to reach customers directly. It allows businesses to communicate personalized messages and offers.

Best Practices

  • Segment Your Audience: Tailor messages to specific groups for better engagement.
  • Craft Compelling Subject Lines: Create subject lines that encourage opens.
  • Test and Optimize: Regularly test different elements of your emails to improve performance.

By implementing these best practices, businesses can maximize the effectiveness of their email marketing campaigns.

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